My dentist once explained that when gums stay inflamed for a long time, the tissue gets weaker it can't stay as firm and attached as it should, and it breaks down faster than it recovers. That was me, year after year.
What's in this gel is different from a toothpaste antibacterial ingredients plus some plant-based, gum-supporting botanicals and it sinks into that pocket below the gumline rather than just coating the surface. I don't fully understand the chemistry, but I understand how my mouth felt.
With daily use, my gums started behaving differently. Firmer. Calmer. Less tender, and less like they were slowly giving up on me.